Assessing Marketing Constraints of Kinnow Farmers in Punjab: A Factor Analysis Approach
Published by: Admin
Authors: Nandani Jairath and Sukhmani
Abstract
Kinnow, a commercially important citrus fruit in Punjab, significantly contributes to rural income and agricultural revenue. However, farmers face various marketing constraints that reduce profitability and disrupt value chain efficiency. This study provides in-depth analysis of the marketing challenges faced by kinnow farmers using primary data. To collect primary data, a multistage sampling technique was employed, using non- disguised structured questionnaire in major kinnow producing districts of Punjab - Fazilka, Muktsar Sahib, and Hoshiarpur. The final data set comprises responses from 180 kinnow farmers. The analysis revealed issues including inadequate storage facilities, poor marketing infrastructure, high transportation costs and improper packaging materials. These constraints contribute to post-harvest losses, restricted market access, and low farm returns. Addressing these challenges is crucial for enhancing marketing efficiency and ensuring the sustainability of kinnow farming. The study emphasizes the need for targeted policy support through investment in rural infrastructure, cost-effective logistics, better packaging solutions, and strengthened market linkages to improve farmer income and reduce losses.