Marketing Efficiency and Constraints Faced by Guava Orchardists in Punjab
Published by: Admin
Authors: Lovepreet Singh Brar, Amit Guleria and Kashish Arora
Abstract
The present study analyzes the marketing patterns and constraints faced by guava growers in Punjab state. Primary data were collected from 60 guava growers of three districts namely Ludhiana, Patiala, and Sri Muktsar Sahib of Punjab using a multistage random sampling technique to achieve the objectives of the study for the crop period 2024-25. The results revealed that the majority (70%) of the produce was routed through pre-harvest contractors; however, higher marketing costs (Rs. 666 per quintal) and a lower producer’s share (58.66%) were found in this channel compared to other routes. Direct sales to the consumer were found to be the most efficient channel. Guava growers faced high input prices and limited availability of quality saplings as major production-related constraints, while unawareness about grading and packing facilities and price volatility were major marketing-related constraints. The study suggests that there is a need for timely input supply, enhanced storage and market linkages, and capacity building, especially for small and marginal farmers, to enhance the sustainability and profitability of guava cultivation.